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Interested in starting a Healthy Kids Running Series in your town?

We are currently accepting new towns to begin during the Fall of 2017. Deadline is June 1st!

Get Started

What you need to know.

After the founding of HKRS in 2009, word spread about the program to surrounding towns. Pretty soon, interested parents, runners, health professionals and others contacted us about starting a program in their respective towns. This began the establishment of our first Community Coordinators! Today we have over 100 Community Coordinators operating HKRS programs around the country.

HKRS is a registered 501(c)3, a federal nonprofit that partners with local individuals which we title Community Coordinators. They operate as independent contractors of HKRS, responsible for establishing, promoting and operating the program in their respective community. In exchange for their effort, Community Coordinators receive 50% of net profits from their town’s Series for both the spring and fall. The other 50% of net profits remain with HKRS.

HKRS Headquarters supplies each Community Coordinator with all of the supplies needed to start the program (t-shirts, medals, trophies, cones, horns, and much more), as well as our ‘How To’ Manual, an extensive guide about how to run a successful HKRS program.

Below is the projected compensation for our Community Coordinators for the first three seasons of their town’s program based on historical data.

HKRS_Financial_Projections
*This graph reflects the average fee of $32.60/runner ($35.00 for the full series, or $10.00 for one race).

The most common question we receive about starting a program is How much time does it take!? There isn’t an easy answer but we think the best answer is The more you put into the program, the more you get out of it!

Every season we witness new programs with 30-40 kids, which is close to breaking even but that’s okay! Over time, your program will grow. We also have programs with upwards of 300 kids, which requires a larger operational commitment every week. Our typical start-up town hosts between 75-90 runners; and our average location last season including those operating for many seasons is approximately 100 runners.

Time Commitment by the numbers for new locations:

  1. Five Consecutive Sundays – between setup (1 hour), operating the program (1 – 1.5 hours) and clean-up (30 minutes); you’re looking at 2.5-3 hours each Sunday. Totaling 12.5 – 15 hours (with experience these times get reduced)
  2. Securing a Race Location – the first project is getting a permit from a local High School, Park, or other open area. Depending on your town’s policies, this can be very easy or somewhat difficult. Totaling 2 – 10 hours
  3. Securing Sponsorships – the weeks prior to opening race you contact local businesses/friends for sponsorships and donations. Estimation – 4 hours/week for 4 weeks. Totaling 16 hours
  4. Securing Volunteers – emailing schools, talking to local running groups. Estimation – 1 hour/week for 3 weeks. Totaling 3 hours
  5. Marketing your Series in your Community – Zero hours marketing = Zero Participants. The more time spent promoting the Series, the larger it will be! Spreading flyers around town, posting on local parent blogs, sending flyers home with kids in schools, etc. takes time. Estimation 5 hours/week for 5-10 week leading up to program. Totaling 25-50 hours
  6. ESTIMATED TOTAL HOURS: 58.5 – 94 Hours from start to finish (4 months); so really 3.65 – 5.88 hours per week for 4 months.

For those returning towns and programs who have been running year-after-year, their marketing becomes easier and easier. Word of mouth is naturally our strongest marketing tool, and there is no better way to connect in the community than with many positive referrals from existing participants and parents. The hours-per-week investment does drop drastically for returning towns that have had success!

HKRS was founded with a Cross Country mindset. We are not a track program, meaning our goal is not to run laps at the track. The goal of HKRS is to run on properties with large open grass areas including the perimeter of high schools or middle schools, community parks or anywhere with enough flat open space to accommodate a 1-mile race without multiple laps.

Search your community and connect with local school district officials or politicians to discuss the use of their grounds on a Sunday afternoon for your program. Securing a permit usually takes completing a one-page form and making a small payment, which HKRS will cover along with providing insurance to meet any facility or government requirements. We are accessible at anytime to make it easy for you!

“HKRS is a race in a box. It comes with everything you need to setup, register and put on the actual races. All you need is manpower! If you’ve never put on a race in your life, HKRS is the partner to help you put on a wonderful race Series!” – Aaron Saft, Asheville, NC Community Coordinator

“When I saw the flyer for HKRS at the 2014 Boston Marathon I was immediately interested! Through coaching my daughter’s elementary school running club and helping friends achieve their running goals, I’ve realized the joy that comes from sharing that passion with others. Being an avid runner myself for a number of years and a professional project manager, I wanted to give HKRS a try! There were no locations offered in AZ so I signed up! Running a town series is a commitment and requires time and effort, plus lots of friends who are willing to help! It takes several hours of my time per week during race time and a couple of hours weekly year round – BUT IT’S TOTALLY WORTH IT! The payback in terms of the experience and satisfaction is immense. Pulling off the running of the event, seeing those happy kids running, competing, smiling (& sometimes crying), trying hard, having fun and getting out there is so wonderful. The words of praise from the grateful parents and hugs and thanks for the kids are payment for your efforts. And presenting medals in week 5 to every runner is an amazing feeling and an honor. Of course, don’t forget you don’t do this alone; Tamara and the HKRS team are there every step of the way. If you’re worried, don’t be, nothing is insurmountable and with just a bit of planning and organization and you’re on your way. I’d say if your love running, if you love sharing that passion and you are at least a little bit organized… Give it a go! What’s the worst that can happen?!? “ – Ellen Tadman, Chandler, AZ Community Coordinator

“We were excited to bring The Healthy Kids Running Series to Raleigh in the Spring of 2015. The program fits well with our Community Outreach mission to help fight childhood obesity and foster health and wellness initiatives for the youth in our community. I can’t say enough about how great Jeff, Tamara and the HKRS team are to work with and the excellent support they provide to help us bring the program together and make it work. Our first season was a success with 100 runners with high marks from the kids and parents alike. We are working to expand and build the program further this fall and for seasons to come.” – Mark Allard, Raleigh, NC Community Coordinator and Owner, New Balance Raleigh-Durham

“I really love to organize Healthy Kids Running Series! First of all it gives my kids the opportunity to run in an age appropriate race but also it helps to establish a healthy and active lifestyle in every child that participated in our series! Everyone had fun and I’m hoping for many more great series at our location!” – Svenja Lyon, Hackettstown, NJ Community Coordinator

“Joining the Healthy Kids Team has been one of the most rewarding experiences of my life. From the beginning it has been highly organized and professional and the support is ALWAYS there for me. I am so glad to have been able to provide such a positive, affordable and “open to all” community sport program to my area. The families all really seem to enjoy being a part of the program and I am pleased to be setting a good example for my children. My 8th grader and 3rd grader can actually participate in the same sport! From working with sponsors to organizing race days, it is a great way to learn new skills and practice the old! From the little pre K runners who all run with smiles, to the polite middle school participants, it is a pleasure to work with these lovely children and perhaps be a motivator for their future.” – Amy Smith, Andover, MA Community Coordinator

“If you are looking to find a way to get you out of your comfort zone and helps others, this is it! This was my 1st year doing HKRS and the team and I have had a blast!!! For the 10 hours it took for 5 weeks and 20 hours for the year this was life changing for me, the kids and the parents. Tamara and her team were amazing!!! They leave nothing out when it comes to making sure you understand the program and that your event is a success. When it comes to you and your team they should be kind, patient and selfless towards others. If you like to have fun and help others, then you will like this program!!! If you can’t tell, you can see this is something I enjoy doing. When I was younger I would have loved to have participated in something like this. These kids can be fast or slow and we encourage everyone the same. Like Olympic winners:))) Make a difference for someone else and enjoy the joy this program brings everyone:))” Matt Medernach, Oak Brook, Il Community Coordinator and New Balance Store Owner.

“HKRS is that kind of program that excites parents just as much as the kids! Last spring, as a senior in college I brought HKRS to my community in Philadelphia and I can’t wait to get it started again in the fall. If you’re looking for an opportunity to give back to your community, HKRS is the perfect opportunity to get the youth in your community excited about the world of running. Get Up and GO. “–Christian Gonzalez, Roxborough, PA Community Coordinator

“HKRS has created a little community of runners within our community, linked by their successes and experiences at our races, and now all the HKRS Ts that are running around! They’ve developed as runners, created new friendships, and learned more about what they are capable of when they “Get Up and Go!” The kids have inspired everyone who gets to watch them. Coordinating these races has allowed us to develop new skills in management, and collaboration with sponsors, volunteers and parents. HKRS headquarters gives support while trusting us to make the program fit our community. Watching the kids grow in confidence over the 5 weeks is the most rewarding experience!” – Abby Sharbaugh, Northern Dauphin, PA Community Coordinator

  1. Where does the money go?
    There is a 50%/50% share of net profits after each Series with each Community Coordinator. HKRS’ corporate share is used to improve the experience and cover expenses (rent, salaries, shirts, medals, trophies, facility rentals, insurance, event supplies, etc.)
  2. Am I doing this by myself?
    Yes and no. Some Community Coordinators choose to do it alone, while some choose to find a partner and work as a team. That said, all Community Coordinators will be responsible for finding local volunteers to help on race day.
  3. How do I get volunteers?
    Community Coordinators find volunteers through local high schools (track teams, National Honor Society), running clubs, volunteer groups, running stores, etc.
  4. Does HKRS show up and run the program for me?
    No, Community Coordinators are responsible for operating their own programs. However, HKRS staff will visit you prior to your first race to mark your course and discuss your progress to ensure you are ready for the first race day!
  5. I don’t know how to measure a race.
    That’s ok! Our staff will visit your location and teach you how to measure your course so you can do it in the future.
  6. Are distances the same each week?
    Yes, the distances and course remain the same each of the five weeks.
  7. Does HKRS offer practices or just races?
    HKRS is a series of races. It does not include practices.
  8. Is HKRS Cross Country or Track?
    This program is meant as a Cross Country program, not a track program. Please avoid running your program on the track, especially for our ½ and 1 mile races!
  9. Who handles the financials?
    HKRS handles all financials. We use a race platform called RunSignUp.com, which allows Community Coordinators to view the registration progress from start to finish. At the culmination of your Series, HKRS will share with you a financial document to sign off on prior to cutting you a check.
  10. How do I get insurance?
    HKRS will provide event insurance for your Series.
  11. Does HKRS provide post-race food/snacks?
    HKRS does not provide post-race snacks or drinks. Those typically come from local or regional partnerships with orchards, grocery stores, fruit stands, etc.
  12. Does HKRS provide race bags?
    Yes, if you need race bags, our national sponsor, New Balance, will provide those to you.
  13. Where do the supplies for the races come from?
    HKRS sources supplies for races from a number of partners both domestic and international to keep our costs down. We negotiate the best pricing on the national level so that we’re receiving economies of scale on the local level.
  14. How do I create a race flyer?
    HKRS provides all marketing materials including event signage and sponsorship proposals, as well as access to an easy Staples flyer production portal for customizable race flyer design. These documents are either printed and shipped directly to your doorstep or provided electronically for your reference.
  15. What if I’m not a runner?
    That does not matter! A majority of our Coordinators find us through running related channels, but if you’re passionate about kids, health and providing a positive experience for children, you can be a Community Coordinator. You do not have to be a runner.
  16. If I’m Community Coordinator, can my kids still participate?
    Yes, Community Coordinators’ children participate for free.
  • The HKRS Model

    +

    After the founding of HKRS in 2009, word spread about the program to surrounding towns. Pretty soon, interested parents, runners, health professionals and others contacted us about starting a program in their respective towns. This began the establishment of our first Community Coordinators! Today we have over 100 Community Coordinators operating HKRS programs around the country.

    HKRS is a registered 501(c)3, a federal nonprofit that partners with local individuals which we title Community Coordinators. They operate as independent contractors of HKRS, responsible for establishing, promoting and operating the program in their respective community. In exchange for their effort, Community Coordinators receive 50% of net profits from their town’s Series for both the spring and fall. The other 50% of net profits remain with HKRS.

    HKRS Headquarters supplies each Community Coordinator with all of the supplies needed to start the program (t-shirts, medals, trophies, cones, horns, and much more), as well as our ‘How To’ Manual, an extensive guide about how to run a successful HKRS program.

    Below is the projected compensation for our Community Coordinators for the first three seasons of their town’s program based on historical data.

    HKRS_Financial_Projections
    *This graph reflects the average fee of $32.60/runner ($35.00 for the full series, or $10.00 for one race).

  • Your Time Commitment

    +

    The most common question we receive about starting a program is How much time does it take!? There isn’t an easy answer but we think the best answer is The more you put into the program, the more you get out of it!

    Every season we witness new programs with 30-40 kids, which is close to breaking even but that’s okay! Over time, your program will grow. We also have programs with upwards of 300 kids, which requires a larger operational commitment every week. Our typical start-up town hosts between 75-90 runners; and our average location last season including those operating for many seasons is approximately 100 runners.

    Time Commitment by the numbers for new locations:

    1. Five Consecutive Sundays – between setup (1 hour), operating the program (1 – 1.5 hours) and clean-up (30 minutes); you’re looking at 2.5-3 hours each Sunday. Totaling 12.5 – 15 hours (with experience these times get reduced)
    2. Securing a Race Location – the first project is getting a permit from a local High School, Park, or other open area. Depending on your town’s policies, this can be very easy or somewhat difficult. Totaling 2 – 10 hours
    3. Securing Sponsorships – the weeks prior to opening race you contact local businesses/friends for sponsorships and donations. Estimation – 4 hours/week for 4 weeks. Totaling 16 hours
    4. Securing Volunteers – emailing schools, talking to local running groups. Estimation – 1 hour/week for 3 weeks. Totaling 3 hours
    5. Marketing your Series in your Community – Zero hours marketing = Zero Participants. The more time spent promoting the Series, the larger it will be! Spreading flyers around town, posting on local parent blogs, sending flyers home with kids in schools, etc. takes time. Estimation 5 hours/week for 5-10 week leading up to program. Totaling 25-50 hours
    6. ESTIMATED TOTAL HOURS: 58.5 – 94 Hours from start to finish (4 months); so really 3.65 – 5.88 hours per week for 4 months.

    For those returning towns and programs who have been running year-after-year, their marketing becomes easier and easier. Word of mouth is naturally our strongest marketing tool, and there is no better way to connect in the community than with many positive referrals from existing participants and parents. The hours-per-week investment does drop drastically for returning towns that have had success!

  • Where Can I run a HKRS Program?

    +

    HKRS was founded with a Cross Country mindset. We are not a track program, meaning our goal is not to run laps at the track. The goal of HKRS is to run on properties with large open grass areas including the perimeter of high schools or middle schools, community parks or anywhere with enough flat open space to accommodate a 1-mile race without multiple laps.

    Search your community and connect with local school district officials or politicians to discuss the use of their grounds on a Sunday afternoon for your program. Securing a permit usually takes completing a one-page form and making a small payment, which HKRS will cover along with providing insurance to meet any facility or government requirements. We are accessible at anytime to make it easy for you!

  • Testimonials

    +

    “HKRS is a race in a box. It comes with everything you need to setup, register and put on the actual races. All you need is manpower! If you’ve never put on a race in your life, HKRS is the partner to help you put on a wonderful race Series!” – Aaron Saft, Asheville, NC Community Coordinator

    “When I saw the flyer for HKRS at the 2014 Boston Marathon I was immediately interested! Through coaching my daughter’s elementary school running club and helping friends achieve their running goals, I’ve realized the joy that comes from sharing that passion with others. Being an avid runner myself for a number of years and a professional project manager, I wanted to give HKRS a try! There were no locations offered in AZ so I signed up! Running a town series is a commitment and requires time and effort, plus lots of friends who are willing to help! It takes several hours of my time per week during race time and a couple of hours weekly year round – BUT IT’S TOTALLY WORTH IT! The payback in terms of the experience and satisfaction is immense. Pulling off the running of the event, seeing those happy kids running, competing, smiling (& sometimes crying), trying hard, having fun and getting out there is so wonderful. The words of praise from the grateful parents and hugs and thanks for the kids are payment for your efforts. And presenting medals in week 5 to every runner is an amazing feeling and an honor. Of course, don’t forget you don’t do this alone; Tamara and the HKRS team are there every step of the way. If you’re worried, don’t be, nothing is insurmountable and with just a bit of planning and organization and you’re on your way. I’d say if your love running, if you love sharing that passion and you are at least a little bit organized… Give it a go! What’s the worst that can happen?!? “ – Ellen Tadman, Chandler, AZ Community Coordinator

    “We were excited to bring The Healthy Kids Running Series to Raleigh in the Spring of 2015. The program fits well with our Community Outreach mission to help fight childhood obesity and foster health and wellness initiatives for the youth in our community. I can’t say enough about how great Jeff, Tamara and the HKRS team are to work with and the excellent support they provide to help us bring the program together and make it work. Our first season was a success with 100 runners with high marks from the kids and parents alike. We are working to expand and build the program further this fall and for seasons to come.” – Mark Allard, Raleigh, NC Community Coordinator and Owner, New Balance Raleigh-Durham

    “I really love to organize Healthy Kids Running Series! First of all it gives my kids the opportunity to run in an age appropriate race but also it helps to establish a healthy and active lifestyle in every child that participated in our series! Everyone had fun and I’m hoping for many more great series at our location!” – Svenja Lyon, Hackettstown, NJ Community Coordinator

    “Joining the Healthy Kids Team has been one of the most rewarding experiences of my life. From the beginning it has been highly organized and professional and the support is ALWAYS there for me. I am so glad to have been able to provide such a positive, affordable and “open to all” community sport program to my area. The families all really seem to enjoy being a part of the program and I am pleased to be setting a good example for my children. My 8th grader and 3rd grader can actually participate in the same sport! From working with sponsors to organizing race days, it is a great way to learn new skills and practice the old! From the little pre K runners who all run with smiles, to the polite middle school participants, it is a pleasure to work with these lovely children and perhaps be a motivator for their future.” – Amy Smith, Andover, MA Community Coordinator

    “If you are looking to find a way to get you out of your comfort zone and helps others, this is it! This was my 1st year doing HKRS and the team and I have had a blast!!! For the 10 hours it took for 5 weeks and 20 hours for the year this was life changing for me, the kids and the parents. Tamara and her team were amazing!!! They leave nothing out when it comes to making sure you understand the program and that your event is a success. When it comes to you and your team they should be kind, patient and selfless towards others. If you like to have fun and help others, then you will like this program!!! If you can’t tell, you can see this is something I enjoy doing. When I was younger I would have loved to have participated in something like this. These kids can be fast or slow and we encourage everyone the same. Like Olympic winners:))) Make a difference for someone else and enjoy the joy this program brings everyone:))” Matt Medernach, Oak Brook, Il Community Coordinator and New Balance Store Owner.

    “HKRS is that kind of program that excites parents just as much as the kids! Last spring, as a senior in college I brought HKRS to my community in Philadelphia and I can’t wait to get it started again in the fall. If you’re looking for an opportunity to give back to your community, HKRS is the perfect opportunity to get the youth in your community excited about the world of running. Get Up and GO. “–Christian Gonzalez, Roxborough, PA Community Coordinator

    “HKRS has created a little community of runners within our community, linked by their successes and experiences at our races, and now all the HKRS Ts that are running around! They’ve developed as runners, created new friendships, and learned more about what they are capable of when they “Get Up and Go!” The kids have inspired everyone who gets to watch them. Coordinating these races has allowed us to develop new skills in management, and collaboration with sponsors, volunteers and parents. HKRS headquarters gives support while trusting us to make the program fit our community. Watching the kids grow in confidence over the 5 weeks is the most rewarding experience!” – Abby Sharbaugh, Northern Dauphin, PA Community Coordinator

  • Q&A For Prospective Coordinators

    +
    1. Where does the money go?
      There is a 50%/50% share of net profits after each Series with each Community Coordinator. HKRS’ corporate share is used to improve the experience and cover expenses (rent, salaries, shirts, medals, trophies, facility rentals, insurance, event supplies, etc.)
    2. Am I doing this by myself?
      Yes and no. Some Community Coordinators choose to do it alone, while some choose to find a partner and work as a team. That said, all Community Coordinators will be responsible for finding local volunteers to help on race day.
    3. How do I get volunteers?
      Community Coordinators find volunteers through local high schools (track teams, National Honor Society), running clubs, volunteer groups, running stores, etc.
    4. Does HKRS show up and run the program for me?
      No, Community Coordinators are responsible for operating their own programs. However, HKRS staff will visit you prior to your first race to mark your course and discuss your progress to ensure you are ready for the first race day!
    5. I don’t know how to measure a race.
      That’s ok! Our staff will visit your location and teach you how to measure your course so you can do it in the future.
    6. Are distances the same each week?
      Yes, the distances and course remain the same each of the five weeks.
    7. Does HKRS offer practices or just races?
      HKRS is a series of races. It does not include practices.
    8. Is HKRS Cross Country or Track?
      This program is meant as a Cross Country program, not a track program. Please avoid running your program on the track, especially for our ½ and 1 mile races!
    9. Who handles the financials?
      HKRS handles all financials. We use a race platform called RunSignUp.com, which allows Community Coordinators to view the registration progress from start to finish. At the culmination of your Series, HKRS will share with you a financial document to sign off on prior to cutting you a check.
    10. How do I get insurance?
      HKRS will provide event insurance for your Series.
    11. Does HKRS provide post-race food/snacks?
      HKRS does not provide post-race snacks or drinks. Those typically come from local or regional partnerships with orchards, grocery stores, fruit stands, etc.
    12. Does HKRS provide race bags?
      Yes, if you need race bags, our national sponsor, New Balance, will provide those to you.
    13. Where do the supplies for the races come from?
      HKRS sources supplies for races from a number of partners both domestic and international to keep our costs down. We negotiate the best pricing on the national level so that we’re receiving economies of scale on the local level.
    14. How do I create a race flyer?
      HKRS provides all marketing materials including event signage and sponsorship proposals, as well as access to an easy Staples flyer production portal for customizable race flyer design. These documents are either printed and shipped directly to your doorstep or provided electronically for your reference.
    15. What if I’m not a runner?
      That does not matter! A majority of our Coordinators find us through running related channels, but if you’re passionate about kids, health and providing a positive experience for children, you can be a Community Coordinator. You do not have to be a runner.
    16. If I’m Community Coordinator, can my kids still participate?
      Yes, Community Coordinators’ children participate for free.

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